“First impressions are lasting impressions”
Your brand identity can be one of your most valuable assets. How you express your company’s identity visually and verbally in your published materials and printed advertisements, tells a lot about your company.
In many cases, your printed materials are responsible for creating that all important “first impression”. They provide the image of your company that will resonate with your target consumer throughout your relationship. That’s why it’s so important you only trust experts like In Hands Media to create and print your “first impression”.
We understand the importance of producing top quality printed materials, which will give your brand the upper hand over your competition
Beautiful creative work catches attention and inspires desire. It makes people want to read your story. But dynamic creative still requires the right choice of paper, ink selection, coatings, die cuts, bindery and finishing work to reach the fullest potential of your ideas.
It’s the difference of potential… and action, of possible… and success. Quality printed marketing materials can inspire a prospect act on you promotion as designed.
Production Tips
Here are a few helpful production tips to keep in mind when designing printed materials:
Paper: Making the right paper choice can be essential for the success of your printed piece. Paper can come in many finishes, weights and colors; with each element having a significant effect on the end product’s look, feel, quality… and of course cost. Knowing your options and choosing the right paper is one of the most important aspects of producing a quality finished product within budget.
Color: Color choices will have the most dynamic effect on your printed materials. Depending on your project’s creative and your budget, you may choose one color spot, two PMS colors, four color process (uses the four inks CMYK to produce all colors), five color (4 color plus a spot such as a metallic ink), six color (4 color plus a spot metallic and a varnish) and many more combinations.
That’s why it’s important to work with a company that designs dynamically based on your product’s goal and budget, and yet designs to accommodate the printing press’s capabilities.
Varnishing Techniques: Varnishes, aqueous coating, and UV coating can all produce different eye catching effects and can help your printed piece “pop”. It’s like wearing a sharp jacket to accessorize the outfit; it may not be necessary, but it sure makes the outfit look nicer. When designing elegant “higher-end” printed materials, always consider how a coating can impact your piece and how it can help you achieve your desired goals.