Give consumers some ownership in the experience by creating your own contests with User Generated Content. “UGC” as it is most commonly called, is simply a promotion that allows consumers to upload and /or send in their own content (images or videos) to the Internet and use the content to enter the contest.
Find your ultimate fan, best dancer, best product recipe or whatever you dream up and we guarantee your customers will have a blast coming up with stuff. Voting mechanisms and viral marketing channels allow users to take ownership in the experience to spread the reach of your contest.
We advocate the use of “self liquidating” incentives, though there are many types available in the market place